The 3P Playbook

🙋‍♂️ Hi! I’m Nicolas Cole, and I’ve been generating serious money as a writer ever since I started calling myself a ghostwriter, pitching ghostwriting services. And you can, too.

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I Know Why You’re Stuck—

Because I Used To Be, Too

You’re afraid to open your inbox in the morning.

You live in a constant state of notification fatigue.

One client is asking where the next draft is… another client is unhappy with the last draft you sent… another client needs your help with something “out of scope”… another client wants you to jump on “a quick call” (ruining your productivity for the day).

It’s just not sustainable!

Reason #2: You don’t feel fulfilled with what you’re writing.

You imagined a different life for yourself.

You thought being a writer meant getting to think deeply about interesting topics, create great work, even use your imagination.

Instead, you’re spending all this time:

• Researching random topics you aren’t interested in (like liposuction, or insurance)
• Managing feedback from 5-10 different team members (with lots of opinions)
• Working with clients who don’t appreciate the work you do

Not a great way to make a living as a writer.

Reason #3: And no matter what you do, you can’t get clients to pay you what you’re worth.

You’ve tried everything!

You’ve tried raising your prices.

You’ve tried working harder & harder.

You’ve tried to “go the extra mile” to make clients happy.

You’ve tried educating clients on the industry average for the work you provide.

…and still, you’re stuck.

Trust me, I get it!

I Know Why You’re Stuck—

Because I Used To Be, Too

Reason #1: Every day feels exhausting (because your clients are demanding).

Reason #2: You don’t feel fulfilled with what you’re writing.

Reason #3: And no matter what you do, you can’t get clients to pay you what you’re worth.

🙋‍♂️ Hi! I’m Nicolas Cole, and I’ve been generating serious money as a writer ever since I started calling myself a ghostwriter, pitching ghostwriting services. And you can, too.

What's Inside The 3P Playbook?

Inside the Positioning Playbook (P1), here’s everything I’ve created to help you reposition yourself as a premium writer who can command premium rates:

• Positioning Masterclass: In this training, I walk you through my step-by-step process for positioning yourself as a premium writer—no matter what industry you’re in, service you provide, or your level of experience. This will change the way you view yourself and the services you provide clients, forever.

• Client Constellation Builder: Next, I help you build what I like to call your “Client Constellation,” which is a giant map of all the tangential niches you can tap into no matter what your niche is. This is the SECRET to positioning, and a framework I’ve never heard a single other writer talk about!

• AI Positioning Opportunity Generator: Then, we automate it! I’m going to share with you the EXACT mega-prompt I use, and show writers how to use, to immediately reposition themselves, re-write their social bios, and build their Client Constellation. Which means you can position yourself as a premium writer in 10 minutes or less!

• Positioning Q&A Repository: I have helped 1,500+ writers fix their positioning, so I know every single question you could possibly have about the topic. So, to make sure you don’t have any lingering, unanswered questions, what I’ve done is compile ALL of them (50+ questions!) into a Positioning Q&A Repository doc you can go back to and reference anytime you run into a future positioning problem or question.

• Social Positioning Templates: As a bonus, I’m also throwing in professionally designed templates to upgrade your social profiles/headers, further positioning you as a premium writer in your space—no matter what service you provide.

Inside the Packaging Playbook (P2), here’s how I help you Productize Yourself, and package your services like a pro (which is why clients will be willing to pay you a premium):

• Packaging Masterclass: In this training, I show you the differences between the way a writer on Upwork or Fiverr presents their services vs the way I present my services. These differences are the reason why the average freelance writer struggles to earn $60,000 per year, and why I’ve been able to make $250,000+ per year. And these aren’t big changes! And they’re not difficult. It’s actually very, very simple (you just need someone to point them out to you!).

• AI Offer Stack Generator: Then, we automate it! This is a mega-prompt I created for myself to quickly and easily generate a complete Offer Stack for any writing service. This would take you HOURS to create manually (I know, because I used to have to do it that way). And now, it takes 30 seconds. This is one of the most valuable mega-prompts I’ve ever created, and I want you to have it. Because this will completely change the way clients view the value of your services—IF you present your services this way.

• Packaging Q&A Repository: Creating Productized Services is a new skill for most writers (they don’t teach you this in English class!). So to make sure nothing is confusing, I’m sharing our internal Q&A Repository on all-things Packaging. This will help answer any open questions you have on how, or why, creating Packaged Services is so important.

• 3 Lucrative Services Cheat Sheets: Lastly, I’ll just give you the answer. The 3 most lucrative writing services you can provide today is Social Media Writing, Newsletter Writing, and Educational Email Course Writing. So I’ll just give you the 3 Offer Stacks I would use for these services, verbatim, so you can copy/paste what’s working for me and all the writers I’ve trained. (And no, this doesn’t mean “it’s too saturated” or “you won’t have any differentiation.” Because you can apply these same frameworks to whatever your individual niche is, and they’ll work!)

Inside the Pricing Playbook (P3), I’m going to change the way you view money & “how much you should charge,” for the rest of your life.

• Pricing Masterclass: First, I explain the fundamentals of pricing, how to “charge” for the services you provide, and most importantly… how to think about pricing relative to the value you’re providing to the client. This is crucial! Most writers undercharge because they just pick random numbers, guessing what to charge. Let me show you how to not do that, and instead price yourself relative to your true value!

• Pricing Q&A Repository: Pricing is one of the things writers who provide services get wrong the most. And I’ve learned this is something a lot of writers have questions about, because nobody ever really “explains” pricing to you, as a writer. So, let me help you by sharing our entire internal repository of Pricing Questions & Answers.

• AI Sales Script Generator: Then, we’re going to take your writing service, and take your newfound understanding of how to “price” yourself relative to the value you provide the client (inside their business), and generate an entirely new Sales Script for you to use when pitching clients on your services. Consider this your map, your blueprint, for running a sales call with a potential client like an absolute pro.

The Art & Business of Ghostwriting

Over 10,000 copies sold in 30+ countries around the world.

This book is a complete starter guide for anyone interested in entering the highly lucrative world of ghostwriting for business owners.

I wrote this book after building my ghostwriting agency to $2,000,000/year in revenue, 20+ employees, and over 300 industry leaders as clients. At our height, we were producing more thought leadership articles for founders, executives, and industry leaders than Forbes and Inc Magazine as publications… combined!

This is everything you need to know about ghostwriting, and how to enter the world of providing high-earning writing services to business owners.

And I want you to have it for free.

Every business owner on planet earth right now wants to build a personal brand and drive organic traffic to their business.

Which is why these 3 services are so in-demand and lucrative:

• Social Media Ghostwriting
• Newsletter Ghostwriting
• Educational Email Course/Free Opt-In Ghostwriting

So, if you’re interested in learning about how YOU can provide these services and take advantage of this massive new trend, I put together this in-depth training on how to get started.

Lastly, I want you to have access to one of the most valuable Masterclasses I’ve ever recorded.

This was a live session I held inside our Premium Ghostwriting Academy, where I train writers on how to not just become pro-level writers and ghostwriters, but work with them to directly to fix their Positioning, Packaging, and Pricing.

And in this Masterclass, I walk through some of my most popular writing frameworks to assemble an entire newsletter from start to finish… in less than an hour. (Way less than an hour, actually, since I’m explaining each piece as I go.)

Newsletters are one of the most lucrative services you can provide as a writer these days.

So watch this if you want to take your writing chops to the next level.

(And again, I want you to have it for free.)

Yes. Of course. These frameworks are universal.

To prove it, here's a list of crazy niches I have personally helped students make money in, land clients, AND charge premium prices.

🪠 Plumbing (Sarah crushes it writing for plumbers!)
🤖 AI Startups (Jake landed multiple clients in this niche!)
🏍️ Motorcross (Tyler charges premium rates for writing industry news!)
🤗 Life Coaching (Emma built a thriving business in this space!)
💄 Beauty Brands (Chloe writes emails for major skincare companies!)
🧘‍♀️ Meditation Apps (Marcus crushes it writing for meditation app founders!)
🏠 Real Estate Agents (Jessica makes a killing with listing content!)
🍷 Napa Valley Wineries (Ryan crushes it with wine club emails!)
💪 Online Fitness Trainers (Alicia writes newsletters for top-tier fitness brands!)
🚜 Forklift Rental Companies (Derek can charge a premium writing lead magnets !)
🗣️ B2B HR Training Platforms (Nina landed a major retainer in this space!)
💻 Digital Marketing Agencies (Brandon ghostwrites for agency founders!)
And hundreds more!

So yes, whatever niche you're in… you still need to fix your Positioning, Packaging, and Prospecting.

(And don't forget to build your Niche Constellation to unlock 10x more opportunity!)

Backed By Our 30-Day Unbeatable Money-Back Guarantee

The 3P Playbook

The Proven Framework For High-Earning Writers.

Hey underpaid, burned-out, talented-but-struggling freelance writers, copywriters, content marketers, magazine columnists, journalists…

WHAT IS THE 3P PLAYBOOK?

While everyone else is competing on Upwork for $50 blog posts...

Writing 10 articles a day just to pay rent...

Chasing one-off projects that disappear the moment the invoice is paid...

Or building "personal brands" that take years to monetize while they still work their 9-5...

Thousands of writers are making $100,000+ per year with a simple writing business that commands premium rates and attracts clients who actually respect their work.

I started Ghostwriting back in 2015.

What began as a side hustle, quickly turned into a full time income (actually a lot more than a full time income…).

While most ghostwriters struggled, I was thriving thanks to one simple playbook.

I call it The 3P Playbook, here’s how it works:

Using this system, I could:

• Sign clients at $5,000-$15,000 per month without competing on price
• Work with clients I actually enjoyed and who respected my expertise
• Build a sustainable writing business that didn't require sacrificing my evenings and weekends
• Scale past $200,000 per year (and eventually past 7-figures) as a writer
• Never worry about "where my next client is coming from" ever again

Which means instead of being stuck in the feast-or-famine cycle like most freelancers...

I had a proven process for reaching out to high-quality clients, ready to pay premium rates for my services.

While everyone else was struggling with:

❌ Competing with thousands of writers on freelance platforms
❌ Accepting low rates just to win the project
❌ Feeling burned out from writing content they didn't care about
❌ Living in constant anxiety about where the next paycheck would come from
❌ Working with clients who nickel-and-dimed every invoice
❌ Spending more time hunting for clients than actually writing
❌ Watching their income plateau at $50k-$60k per year with no path forward

...I was attracting high-paying clients who valued my expertise, respected my rates, and referred me to other premium clients.

And now, after mentoring over 1,500 writers, I can tell you: this isn't about talent or having a massive audience.

It's about Positioning, Packaging, and Prospecting.

Master these three things, and you'll never worry about money as a writer again.

The 3P Playbook Is What Allowed Me To Go From A Broke Copywriter Charging $20 Per Blog Post To Building A Multi-Million Dollar Ghostwriting Agency With 100+ Clients And A 20-Person Team…

Just 10 years ago, I was stuck in an entry-level agency job I despised, underpaid and undervalued, building someone else's brand while my own dreams collected dust.

I was living in a studio apartment with no AC in Chicago, picking up freelance gigs on the side for $20 per blog post just to make ends meet.

But just after 3 months of discovering these strategies, I had landed my first premium ghostwriting client and was already making $20,000 per month.

From there, my co-founder & I decided to double down and built the first thought-leadership ghostwriting agency for founders, investors, and C-level executives.

Along the way, we grew the business to a 20-person team, served 80+ concurrent clients, and generated over $3.7 million in revenue—all while working the hours I want and living life on my terms.

But it hasn't just worked for me…

This Is The Same Model That Has Helped Our Students Like Dustin Land A $5k Project To Create An EEC...

Or Chris, Who Doubled His Full Time Salary...

WHAT IS THE 3P PLAYBOOK?

Inside the Positioning Playbook (P1), here’s everything I’ve created to help you reposition yourself as a premium writer who can command premium rates:

• Positioning Masterclass: In this training, I walk you through my step-by-step process for positioning yourself as a premium writer—no matter what industry you’re in, service you provide, or your level of experience. This will change the way you view yourself and the services you provide clients, forever.

• Client Constellation Builder: Next, I help you build what I like to call your “Client Constellation,” which is a giant map of all the tangential niches you can tap into no matter what your niche is. This is the SECRET to positioning, and a framework I’ve never heard a single other writer talk about!

• AI Positioning Opportunity Generator: Then, we automate it! I’m going to share with you the EXACT mega-prompt I use, and show writers how to use, to immediately reposition themselves, re-write their social bios, and build their Client Constellation. Which means you can position yourself as a premium writer in 10 minutes or less!

• Positioning Q&A Repository: I have helped 1,500+ writers fix their positioning, so I know every single question you could possibly have about the topic. So, to make sure you don’t have any lingering, unanswered questions, what I’ve done is compile ALL of them (30+ questions!) into a Positioning Q&A Repository doc you can go back to and reference anytime you run into a future positioning problem or question.

• Social Positioning Templates: As a bonus, I’m also throwing in professionally designed templates to upgrade your social profiles/headers, further positioning you as a premium writer in your space—no matter what service you provide.

Inside the Packaging Playbook (P2), here’s how I help you Productize Yourself, and package your services like a pro (which is why clients will be willing to pay you a premium):

• Packaging Masterclass: In this training, I show you the differences between the way a writer on Upwork or Fiverr presents their services vs the way I present my services. These differences are the reason why the average freelance writer struggles to earn $60,000 per year, and why I’ve been able to make $250,000+ per year. And these aren’t big changes! And they’re not difficult. It’s actually very, very simple (you just need someone to point them out to you!).

• AI Offer Stack Generator: Then, we automate it! This is a mega-prompt I created for myself to quickly and easily generate a complete Offer Stack for any writing service. This would take you HOURS to create manually (I know, because I used to have to do it that way). And now, it takes 30 seconds. This is one of the most valuable mega-prompts I’ve ever created, and I want you to have it. Because this will completely change the way clients view the value of your services—IF you present your services this way.

• Packaging Q&A Repository: Creating Productized Services is a new skill for most writers (they don’t teach you this in English class!). So to make sure nothing is confusing, I’m sharing our internal Q&A Repository on all-things Packaging. This will help answer any open questions you have on how, or why, creating Packaged Services is so important.

• 3 Lucrative Services Cheat Sheets: Lastly, I’ll just give you the answer. The 3 most lucrative writing services you can provide today is Social Media Writing, Newsletter Writing, and Educational Email Course Writing. So I’ll just give you the 3 Offer Stacks I would use for these services, verbatim, so you can copy/paste what’s working for me and all the writers I’ve trained. (And no, this doesn’t mean “it’s too saturated” or “you won’t have any differentiation.” Because you can apply these same frameworks to whatever your individual niche is, and they’ll work!)

Inside the Prospecting Playbook (P3), I’m going to change the way you view landing clients for the rest of your writing career.

• Prospecting Masterclass: First, I explain why outreach, and getting comfortable reaching out to clients yourself, is the most valuable skill you can build as a writer—because once you have it, you can make money forever. Then, I give you a full crash course on how to reach out to clients using my “Free Consulting Method,” which is the strategy I used to generate millions of dollars as a ghostwriter (and is also the strategy I’ve trained 1,500+ writers on inside our Premium Ghostwriting Academy).

• Prospecting Q&A Repository: What do you do when a client doesn’t respond to your outreach message? What do you do if they respond negatively? How often should you follow up? What should you say when you follow up? I’m sure you have a zillion questions about how to execute outreach correctly, which is why I’m giving you access to our internal repository of questions & answers on how to do cold outreach like a pro.

• AI Services Outreach Generator: Then, we’re going to use AI to automate 90% of the outreach process! What used to take 1-2 hours per prospect, you can now do in about 60 seconds with the mega-prompt I’ve engineered, just for you.